More than Keywords: 7 Concepts of Advanced On-Page SEO

When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword. Every big Google algorithm update is designed to better identify quality.

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• Mastering on-page SEO is essential for improving search engine visibility and user experience.
• And if you have a Shopify store, check out my Shopify speed optimization tips.
• Speed is becoming an increasingly significant SEO factor as search engines become mobile-first.

On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results. In my experience, the closer the keyword is to the beginning of the title tag, the higher your chances of ranking for that keyword (all other factors aside). On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content.

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Special thanks to Dawn Shepard, who provided the images for this post. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Discover the ideal category for your keyword, uncover brand new topics and build a topically aligned website to become an authority in your field. Start with any keyword to identify the category and receive topically relevant suggestions.

What is a URL?

These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority. A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed. It should be noted that Google does not always show the custom meta description, but they often use an automated description if they believe it is more useful for the searcher.

Keyword usage is the first thing you should consider when optimizing content. Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs. However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons.

They are like a pitch that convinces the user that the page is exactly what they’re looking for”. I’ll go through each of these elements in the On Page SEO checklist below. SEO Anomaly Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate. Page speed, for example, can lead to people bouncing before the page ever loads.

You probably know that you should be using your main keyword and variations thereof throughout your content. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO. The simple fix for this issue is to write unique descriptions for each and every product you sell. Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock.

The URL of a page, which is also known as a slug, is a permanent link. An optimized URL should be less than 255 characters, and hyphens ‘-‘should be used to separate the different parts of the URL. Furthermore, it should be short, descriptive, and include your target keywords. Yes, on-page SEO is crucial for improving search engine rankings and driving organic traffic. Clear policies, secure website protocols (HTTPS), and accurate information build trust with users and search engines alike. User engagement metrics are indirect signals that search engines use to determine the quality and relevance of a webpage.